Your data is for sale.
We help you take it back.
Hundreds of data brokers profit from your personal information. Penumbras finds your listings, submits removal requests, and educates you on staying protected.
Right now, someone you've never met
has your home address.
They bought it for less than a coffee. Along with your phone number, your relatives' names, your estimated income. Enough to answer your bank's security questions, impersonate your family, or fuel targeted scams.
Data brokers maintain profiles on hundreds of millions of Americans, often thousands of data points per person. The brokers are legal. The listings are public. And nobody told you.
This isn't theoretical.
Daniel Anderl, 20, was shot and killed at his family's home in 2020. The gunman found the judge's home address through publicly available online sources. He was looking for Daniel's mother, a federal judge.
Congress responded with Daniel's Law. Then the Daniel Anderl Judicial Security Act. Then PADFAA, passed 414-0. The laws exist now. The machinery to enforce them doesn't. That's the gap.
Why Now
Breach Fatigue Peaks
The average American's data has been breached 5+ times. The numbness is cracking.
Regulatory Surge
PADFAA, DELETE Act, Daniel's Law. Six new state laws in 18 months.
AI Amplification
LLMs make broker data 10x more exploitable. Deepfake + home address = new attack surface.
Trust Gap
Incumbents charge premium prices while the market lacks transparency. The opportunity is wide open.
Don't take our word for it.
Take theirs.
Leading journalists, security researchers, and privacy advocates have been sounding the alarm on data brokers for years. Here's what they want you to know.
Data Brokers: Last Week Tonight with John Oliver
How data brokers collect and sell your personal information, and why Congress has not stopped them.
People Search Sites Are Dangerous
Why people-search websites pose real safety threats, and how exposed personal data leads to stalking and violence.
What Data Brokers Know About You
A deep dive into the invisible data broker ecosystem and what information they hold on every American.
They assembled your profile.
We disassemble it.
Four continuous phases. The engine runs whether you're watching or not.
Discover
Scan 247+ supported broker and people-search sites. Identify listings that match your profile.
Remove
Submit opt-out requests through each broker's unique process. Automated where possible, with continuous monitoring.
Verify
Before-and-after screenshots. Proof, not promises.
Rescan
Brokers re-list you. We re-remove you. The cycle never stops.
Our Principles
100% automated
No human touches your data. Code does the work.
Minimal data
We collect only what broker matching and removal requires. Nothing more.
Radically transparent
See every action, every result, every failure. In real time.
Trust-first
We don't sell, share, or monetize your information. Ever.
How we compare.
Privacy protection should be fully automated, radically transparent, and priced for everyone.
Prices from official websites. Verified June 2026. Broker counts may vary by tier.
Price that disarms
$3.29/month. They charge $8-$20. When the product is code, the price should reflect it.
Actually automated
No virtual assistants. No "we'll get to it." Machines do it all.
Independence
We don't bundle with antivirus. We don't monetize your data. We can't be acquired into irrelevance.
The problem is $280+ billion.
The fix is worth $8 billion.
Market estimates place the global data-broker industry at $280-300 billion annually. The personal data-removal category is growing at approximately 18% annually, with penetration still under 7% of U.S. adults.
Revenue Architecture
Education-led growth
Show people the wound. The product sells itself. CAC drops with every piece of content.
Trust-led retention
Transparent pricing. No data monetization. Retention compounds when trust is the product.
Automation = margin
Every new adapter protects every existing customer. Marginal cost per user approaches zero.
Privacy protection starts with education.
Automated removal is half the battle. The other half is knowing how to stay protected. Penumbras Academy teaches consumers the InfoSec fundamentals that schools never did.
- Self-paced video courses from privacy experts
- Hands-on labs and step-by-step opt-out guides
- Included with every Penumbras subscription
- New content monthly as threats evolve
Personal Privacy Fundamentals
Opt-Out Mastery
Family & Household Protection
Digital Hygiene for Professionals
Education drives retention.
Subscribers who complete at least one course retain at 2x the rate of those who don't. Education isn't a cost center. It's the growth engine.
Privacy as a membership benefit.
The fastest path to scale is through organizations that already have trust and millions of members. We become the privacy layer they can't build themselves.
Military & Veterans
USAA, Navy Federal, Veterans Associations
Service members and their families are high-value targets for identity theft. We partner with military-affiliated organizations to provide subsidized protection as a membership benefit.
Membership Organizations
AARP, Credit Unions, Professional Associations
Organizations with 50M+ combined members are looking for meaningful privacy benefits to offer. Penumbras integrates as a white-label or co-branded benefit, driving volume at reduced CAC.
Enterprise & HR
Benefits Platforms, Fortune 500 HR
Executive protection starts with data removal. Companies add Penumbras to benefits packages alongside dental and vision, protecting employees and reducing corporate attack surface.
Partnership Model
White-Label Integration
Partners embed Penumbras under their own brand. Members sign up through familiar interfaces. We handle all technical operations.
Revenue Share
Partners earn revenue on every subscriber. Volume pricing means the math works for both sides. No upfront cost to the partner.
Member Value
Members get privacy protection at a subsidized rate. Partners get retention and differentiation. Everyone wins.
Education drives growth.
Trust drives retention.
Two structural gaps define this category: nobody knows they're exposed, and nobody trusts the fixers. We turn both gaps into fuel.
Educate
Show someone their own data on a broker site. Watch their face change. That's the spark. Nobody needs to be convinced after that.
Earn Trust
No dark patterns. No fine print. No selling their data to fund the removal of their data. Transparent pricing, transparent results.
Multiply
Before-and-after proof. $3.29/month. The kind of price that makes people screenshot it and text their group chat.
Amplify
Satisfied users become recruiters. Every referral drops our CAC and funds more education. The machine feeds itself.
200+ machines working while you sleep.
Every data broker has a different form, a different CAPTCHA, a different verification trick. Our engine speaks all of their languages.
Each broker gets its own adapter. Adding coverage means adding adapters. The moat is keeping 200+ of them running as the brokers change their locks.
Data Flow
What happens when you press "Go"
Adding a broker = one adapter + one registry entry. That's it.
The government already agrees.
They just can't build the machinery fast enough. That's our job.
FTC warns Congress: one broker holds 700 billion data elements. Recommends legislation. Nothing happens.
Daniel Anderl, 20, killed at his family's home by a man who found the address through publicly available online sources. New Jersey passes Daniel's Law.
Federal Daniel Anderl Act signed. Congress admits the broker pipeline kills people.
California DELETE Act (SB 362). The largest state demands one-click broker deletion.
PADFAA passes the House 414-0 and is signed into law (Public Law 118-50), banning data broker transfers of sensitive data to foreign adversary countries.
CA DROP portal launches for California residents to submit deletion requests to 500+ registered brokers. Broker processing begins August 1, 2026.
Their Words, Not Ours
“One broker held 700 billion data elements. Warned the data could facilitate fraud, stalking, and discrimination.”
“Nearly $21 billion lost to internet crime. Americans over 60 were hit hardest: $7.7 billion. A 26% increase over the prior year.”
“PADFAA signed into law (Public Law 118-50). Bans broker data transfers of sensitive personal data to foreign adversary countries.”
Software margins. Hardware urgency.
82% gross margins by year four. EBITDA-positive in 2029. The math works because the product is code, not people.
Projected P&L
Forward-looking projections based on assumed churn, CAC, and growth rates. Actual results may differ materially.
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue (ARR) | $0.15M | $0.96M | $3.24M | $8.0M | $16.5M |
| Gross Margin | 55% | 65% | 72% | 78% | 82% |
| Gross Profit | $0.08M | $0.62M | $2.3M | $6.2M | $13.5M |
| OpEx | $1.2M | $2.6M | $4.2M | $6.0M | $8.8M |
| EBITDA | –$1.1M | –$2.0M | –$1.9M | +$0.2M | +$4.7M |
ARR Trajectory
375K subscribers by 2030 (projected)Where we're going.
Execution velocity is the moat. Here's what's built, what's building, and what's next.
Engine Core
- Headless browser infrastructure
- First 50 broker adapters
- Opt-out verification system
- Email-based user verification
Coverage Blitz
- 200+ broker adapters
- Real-time scan dashboard
- Automated rescanning
- Paid beta launch at $3.29/mo
Scale & Trust
- Family and business plans
- SOC 2 Type II certification
- Penumbras Academy launch
- Referral program launch
Full Spectrum
- B2B API for enterprises
- Corporate partnership program
- International broker coverage
- HR and benefits integration
This team exists because this problem found them.
Not a pivot. Not a thesis looking for a market. Personal conviction, technical depth, and the specific skills this category demands.
Co-founder & CEO
The one who felt it first
Found their own family's address on six broker sites in twenty minutes. Prior startup experience. Built the conviction that became Penumbras.
Co-founder & CTO
The one who builds the engine
Deep expertise in headless browsers, proxy networks, and job-queue systems: the exact infrastructure this engine requires at scale.
Founding Team
The ones who close the gaps
Compliance, go-to-market, and trust & safety. The team you assemble when the category demands credibility before growth.
$1.5M to finish
what the government started.
18 months of runway. Full broker coverage. A paid subscriber base. The infrastructure that makes 328 million Americans harder to find.
Engineering
Build and maintain 200+ broker adapters. Email verification. Proxy infrastructure. The machinery that makes this real.
Compliance
Privacy counsel. Authorized-agent infrastructure. CCPA, state-level, and federal. The armor.
Education
Not marketing. Education. Content that shows people the wound. The growth comes after.
Unit Economics
$40 ARPU x 78% GM = $31 GP/user x 3.3yr lifetime = $104 LTV / $30 CAC = 3.5x (Projected at scale. Based on assumed 30% annual churn and blended ARPU across tiers.)
The question isn't whether this problem gets solved. It's whether you're in the room when it does.
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